Many small and medium-sized businesses are taking their businesses online with eCommerce online store builders. It is beneficial for them in many ways as it enhances their market reach and online presence is the need of the hour.
“Ecommerce isn’t the cherry on the cake, it is the new cake.” – Jean Paul Ago, CEO L’oreal.
When you plan to shift your business online, the common concerns are- budget, security, timeliness, technical know-how, and support, etc.
Generally, small to medium-sized businesses operate on a very tight budget. It is not quite ideal for them to invest a huge amount in building an online store from scratch.
There are a few things to keep in mind while selecting a platform to build an online store.
Why Ecommerce Online Store Builder?
First things first. Why do businesses need to focus on eCommerce online store builder?
In an era when businesses of all sizes have the chance to grow rapidly on the internet, it is time for small and medium-sized businesses to create their eCommerce store and sell their products online.
If you are a small to medium-sized business and you are looking for opportunities to sell your product online, the starting point is to create an eCommerce store for your product. One of the best ways to do it is by using an eCommerce online store builder and this blog will help you in choosing the right platform to build an online store.
Just like you maintain your brick-and-mortar store to attract customers, you need an attractive online store to have a good amount of traffic and conversions.
Why WorksLeader?
WorksLeader is the best online store builder for small to medium-sized businesses. It is more economical as compared to setting up an entire website from scratch. The process to kick off your store with WorksLeader is quick and efficient.
You can start your online store with this eCommerce online store builder in no time. The security and other backend processes are automated and secure for the smooth functioning of your business.
Choosing WorksLeader as the Right eCommerce Platform for Small to Medium-Sized Businesses
So you are on your way to start your eCommerce journey and looking for a platform with an eCommerce online store builder. There are tons of online store builders available online with unique features. So selecting the right one becomes quite challenging. It is important to consider some factors before selecting an eCommerce online store builder so that your online operations run smoothly.
Easy to Create
It is not feasible for small to medium-sized businesses to hire a dedicated development team to start their online store.
That is why you should choose WorksLeader as it provides easy solutions to create an online store.
With WorksLeader you don’t require any formal knowledge of coding to create an online store. You can just simply drag and drop the features you want on your eCommerce store and the online store builder will take care of the rest.
So when you are looking for an online store builder, WorksLeader is a platform that requires no coding and has easy solutions to build an online store.
Security Takes Priority
Privacy and data leak are some of the biggest concerns in the current times. Establishing trust among the customers is very crucial while doing business online. Online businesses collect a lot of personal data from customers and it is their responsibility to keep that data safe.
Ecommerce involves transactions that contain bank details and passwords.
Having WorksLeader as a platform with adequate certifications and encryptions helps in making the site safe for transactions.
Privacy and data leak are some of the biggest concerns in the current times. Establishing trust among the customers is very crucial while doing business online. Online businesses collect a lot of personal data from customers and it is their responsibility to keep that data safe.
Ecommerce involves transactions that contain bank details and passwords.
Having WorksLeader as a platform with adequate certifications and encryptions helps in making the site safe for transactions.
Customizable platform
The whole concept of online store builders is that they make it easy to create an eCommerce store. With WorksLeader, you also get rich B2B features and white solutions. You get designs, themes, templates, etc.
The customized offerings from WorksLeader do not end here. You can create customer-specific landing pages with customer’s branding to give them a feel of a personalized store. WorksLeader also allows you to restrict the registration from a particular domain.
Also, you can customize the promotions, pricing, catalog, shipping, and payment according to the customer.
It is an all-in-one stop for your online store. The point is to make the process easy and what is better than choosing WorksLeader that provides it all.
Mobile responsive
The introduction of smartphones created a huge influence on how the internet and websites work. Now everyone can visit any website anywhere in the world using a smartphone.
If you observe, most people use their smartphones to do everything from browsing the internet to shopping online.
If your site is not optimized for mobile phones, you will lose a lot of potential customers.
“An interesting fact suggests that Mobile users are 5 times more likely to abandon a task if the website isn’t optimized for mobile.”
With most of your potential customers coming from a mobile, you do not want your site to be not optimized for mobiles.
With WorksLeader as a platform to build an online store, you build a store that is well optimized and responsive for mobiles and tablets.
Offers Flexibility
It is hard to just hit the bullseye for the first time when building an online store. You never know what the customers will like or not and that is why your eCommerce online store builder should be flexible. There are always new trends and business shifts in the eCommerce industry and to meet up with the latest standards, you need a flexible platform.
WorksLeader provides you the options to easily change the website according to the latest trends and business type.
The more flexible your online store builder is, the quicker you can make the necessary changes to your website without any bugs.
Integration with Third-party Applications – CRM, ERP, shipping, payment gateways, etc.
The more third-party integration you get with your eCommerce online store builder, the more it automates your business process. Doing business online requires a lot of tools like CRM software, ERP, shipping, payment gateways, etc. All of these tools help in automating and managing the business process.
WorksLeader offers these essential tools and integrations for doing business online. Without these tools, your business will not be able to create robust systems in place and grow in its market domain.
Marketing Tools for Growth
To sell your products online is just one aspect of eCommerce. The main goal for any business is to grow. To grow online, you need regular website traffic and new visitors to your site.
This is where SEO comes into play. The better SEO your online store builder provides, the higher is your rank in the SERPs. This brings a lot of traffic to your website which helps in growing your business.
WorksLeader provides marketing tools to expand the reach of your business. It offers built-in SEO features, paid campaigns, integrations with email marketing tools, etc.
Apart from SEO, having shopping comparison sites, catalog export to marketplaces are some of the other important features that WorksLeader offers to drive traffic to your online store.
Offers an all in one business management software for SMBs
Doing business online requires having a lot of tools that could be used anytime when needed. If you sell products online, you need catalog management software, punchout, sales quoting software, CRM software, supplier inventory, and procurement management software.
All of these tools are essential for small to medium online businesses. This makes WorksLeader the right platform for SMBs to choose as it provides all-in-one business management software.
Conclusion
Paul Graham, Co-Founder of Y Combinator once said, “Overall the web is pretty sloppy, but an online store can’t afford to be.”
Choose the best eCommerce online store builder for small to medium-sized businesses as you have put a lot of your resources at stake. Consider all the points we have discussed in order to pick the right platform for your business growth.
