“You never get a second chance at making a great first impression.” This quote holds more true than ever, especially in the case of eCommerce websites.
In the current and the upcoming generation, it’s observed that a shorter attention span is a serious concern. Recent researches suggest that the average attention span of humans is much shorter than that of the goldfishes. The innovators are making the best use of this fact by including ways to make their inventions appealing.
Imagine, you start an eCommerce business with the best of facilities but with not so appealing website. Do you think it will work? Well, we hate to break it to you that it won’t.
If you are to build an online eCommerce store in 2022, you have to pay special attention to making it enticing. You need to make sure that your website grabs the attention of your target audience within seconds or even better if in a fraction of seconds. The simplest approach to doing that is by making use of an eCommerce template.
There are many ways in which an eCommerce template can uplift your business. We have enlisted the top five benefits of using ready-made eCommerce templates.
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1. It Saves the Most valuable asset in an eCommerce Business- Time and Money
When you are planning to build an online eCommerce store, you are filled with innumerable ideas and possibilities for your custom eCommerce store. And as a natural progression would want to build a stellar eCommerce website with the best functionalities.
If you opt for website developers to build the website from scratch, it would take a much longer time. The website developers charge a hefty amount these days. Moreover, it takes time to find the right one. Even after finding one if there are certain changes you want them to make to the website it would add up to taking even more time. With a ready-made eCommerce template, you save a considerable amount of time and also get diverse features. You not only end up saving time but money too, which otherwise would have been needed for including various features in it.
2. Ease in Setting up And Wide Range of Options
Ecommerce templates are very easy to use, so even if you are not a professional programmer you can easily set up your online store. Knowledge of HTML and CSS is not required to customize readymade eCommerce templates.
You can choose from various eCommerce template designs. You can also customize the functions according to the needs of your online store. When you want to build a custom eCommerce store, readymade eCommerce templates are the best option you can have and should consider going for.
Just because it is convenient to set up, don’t be under the impression that it falls short of any features. It has lots of essential built-in functions.
An eCommerce template provides you with choices to select from rather than having one traditional website that too with different features. You can pick any design that feels unique and amplifies your brand. It eliminates the wait time of you imagining the outcome of a website as you can build your website as envisioned, are in full control and are responsible for every part of its design.
3. The Game Changer- SEO
It is not a secret anymore, how powerful a role search engine optimization plays in the website. It is where all the success of eCommerce stores lies. If you have a decent command over SEO that is ranking well, capable of generating traffic, and able to strike a chord with your target audience, your business is bound to succeed.
When you opt for a ready-to-use eCommerce website template with built-in SEO, the major part of having an online store is taken care of efficiently. Additionally, you have control over the significant factors such as title, description, URL links, and other necessary structures that affect the ranking of the website.
Additionally, as you use an eCommerce website template, the website loading time gets reduced significantly because of minimal coding. The increase in web page loading speed has an immense effect on the user experience.
The sooner the page loads, the more likely it is for the user to stay and view your store keenly. Imagine your website loading slow, do you think users would wait and make it to purchase anything?
Thus, when you choose a readymade eCommerce website template, the user experience is also enhanced since both the look and functionalities are in place.
4. Reliable Support and Constant Updates
When you go for a readymade eCommerce website template over a custom eCommerce store, you have the advantage of maintenance. Maintenance is the support and constant updates that you receive even after the website is deployed.
The digital world is constantly evolving, there are new updates in the blink of an eye. To stay relevant and have your stand amidst your competitors, your website needs to keep evolving with time.
If you go with web developers, you will need to pay overhead charges for the extra support and updates. When you opt for a readymade eCommerce template the updates are regularly done by the developers of the template, with no or minimal charges.
If you are stuck or have some queries, you can raise tickets, have a telephonic conversation, or any ways by which the template providers resolve the queries. Though setting up and maintaining is extremely easy, the hassle-free support and system updates make it a more useful and preferred choice.
5. Responsive in Nature
When you build an online eCommerce store, you would want to reach a wider audience considering the vast capacity and potential of the online world. So, it is extremely important to have a responsive website. It should be responsive and adapt to all screens seamlessly – mobile, laptop, tablets, etc.
According to recent mobile eCommerce statistics, more than 70% of smartphone users have done online shopping using their mobile. The years 2016 to 2019 have experienced a drastic rise in the graph of mobile users, which only continues to stay and increase exponentially. Since larger masses are active on mobile, your eCommerce business must mandatorily have the provision of mobile support.
For this, the readymade eCommerce templates that are mobile optimized and responsive prove to be beneficial.
Final Thoughts
These were the top five benefits that we think a ready-made eCommerce template must have in boosting the growth of an eCommerce business. We hope no matter whatever stage of business you are in if you are about to start an eCommerce business or already have one, you should be inspired to choose a ready-made eCommerce template for your business.
