Every time you search for something on google and you open one of the results, have you ever wondered what made you click on that particular result? What made you open this page?
It’s the title, right? As you can see, a title is very important for any kind of web content. Be it a blog, article, video, or even an eCommerce product. Because the title is what makes people open that particular web page. But for anyone to see the title of your web page, you need to make sure that it appears on the SERP – Search Engine Results Page.
How do you do that? By writing a good meta title. So, we bring you the ultimate guide to writing meta tags for your B2B eCommerce store.
What is a Meta Title?
Meta tags are small snippets of text that provide information about a web page. These are included in the web page’s HTML code and are not always a part of the page’s content. The “meta” information provides the search engine crawlers to index the page and ranks them on the SERP.
There are different types of meta tags like Meta title, Meta description, Canonical tag, alt image attributes, header tag, social media tags, nofollow tag, schema markup, and a lot more. In this blog, we will focus on the meta title.
As the name suggests, a meta title is nothing but the main heading of your web page. In this case, it’s the blog title. When your page ranks on the SERP, it’s the same title that you see as a clickable link that will take you to that web page.
Why is Meta Title Important?
As the title is the first thing that a user sees on the search engine results page, it gives them an idea about the web page’s content. The chances of them opening your web page depend on how interesting and inviting the title is. Because they will know what to expect once they click on the title.
But a nice, catchy title is of no use if your webpage’s ranking on the SERP is on page 10 or 100.
“About 75% of the search engine users don’t even open the second page. With around 10 results on the SERP (excluding promoted websites), you need to make sure that your web page ranks in the top 10.”
Meta title optimization is important among many Search Engine Optimizations (SEO) to achieve top search engine rankings.
The same title appears on the browser window or tab when a user opens your web page. Later, the same becomes the default name if they bookmark your web page.
How to Write a Good Meta Title?
After we know the concept of a meta title, we can move on to the implementation. It is not rocket science. Here are a few tips to acquire the skill of writing good meta titles.
Keep the title length to 55 characters
Always limit the length of your title to 50-60 characters including the spaces. Because if it crosses 70 characters, Google cuts off after 70 and displays an ellipse (…) in the end. You don’t want a truncated title on the results page, do you? Not to mention it might reduce the chances of users clicking on it.
Write unique headlines
Just because your page ranks on the 1st page of the SERP, doesn’t mean that the user will click on your link. Many times, two or more ranking headlines on the same page are similar. It confuses the users and to resolve this problem you have to stand out. You need to write unique headlines.
Integrate the keywords into the title
Include your primary keywords in your title itself. These are the keywords that users search and the search engine uses for indexing. With the relevant keywords in your title tags, you rank better.
Point to be noted – don’t randomly use your keywords or overstuff them.
Be clear and specific
Your titles should be clear, descriptive, and tell exactly what they can expect from the web page. And never mislead the user for the sake of ranking. Because if you do, your visitor immediately exits your page and this will increase your bounce rate.
Let the title be powerful
Include power words like best, ultimate (like this blog’s title), amazing, perfect, complete, etc that go well with your content. These words are persuasive and trigger a positive or negative emotional response of the reader and are more likely to click on the link. Your title can also be a question and begin with words like how, why, what, etc.
Creating a B2B eCommerce store’s Meta Title
Done with the basics of Meta titles. How do these specifications work for a B2B eCommerce store? Let’s explore.
Every time someone searches for a product online, the results page lists various eCommerce sites that sell that particular product. If you want your product or service to appear on the first results page, follow the title guidelines given above.
But there is more to discuss when it comes to creating B2B eCommerce store. Here are some tips for you.
- You already know how important it is to include the keyword in your title tag. The keyword is not just limited to the name of the product or service. Perform keyword research to find out both short-tail and long-tail keywords related to your product or service.
- When it comes to eCommerce business, your brand name is important. Sometimes your users might remember the name of your brand but not your website. In such cases, they search for your brand name. If you haven’t optimized enough, the search engine might rank your site below and list other optimized sites with similar products or services on the first page.
- For ecommerce, you will need to add more than one keyword to your title. Separate your keywords by a colon (:), dash (-), or pipe (|). And don’t use any other random punctuations.
- If you have uploaded your product image to your eCommerce store, don’t forget to add the keywords in its alternative text. Because crawlers consider such images too and you will have a better chance at ranking especially in the Images section.
A Word on Google Meta Title
We have discussed so much about meta titles, why Google, specifically?
“Even though there are other search engines out there, Google enjoys more than 90% of the search engine market share.”
Google sometimes has the habit of rewriting the title tags. Yes, you read that right. It rewrites them for the results page. It does this by using the information from your web page’s content and the meta description. This usually happens when your meta title is not optimized enough, over-optimized with keyword stuffing, or has a lengthy title.
Even though the rewrite won’t affect the rankings, chances are that such a title might not be as good as the one you created. This might decrease the chances of getting visitors to your site.
Creating Mobile-Optimized Meta Title
Did you know that more than half of the global internet traffic comes from mobile devices? That is why you need to make sure that your meta titles are mobile-optimized too.
The first and foremost thing to do is create a good meta title for your web page to rank well. Because with the main search engine optimizations in place, you will have only a few additional optimizations left.
As the screen sizes are smaller in mobile devices compared to computers, laptops, and some tablets, you need to think about how your title appears on the results page. Try to be concise with your meta titles and meta description. Also, you can create a separate URL for mobile users.
“In the case of the length of mobile meta titles, Google allows up to 78 characters before truncating it. But still, you better stick with the 50-60 characters to keep it optimized for both mobile and desktop.”
And it’s not just the screen size. Google’s search algorithm indexes mobile sites first before the crawlers read your desktop version. If your site and the web pages are not mobile-friendly, it might affect your ranking leading to lesser traffic.
Conclusion
We hope now you know how much impact your website’s meta title has on your business. Of course, there are many other SEOs and factors that matter. But they all come into the picture only after you get visitors to your site. And you get more visitors with good meta titles that help you to rank better on the search engine results page. This leads to more traffic to your eCommerce store, get more customers and increase revenue.
