Nowadays, advancements in technology, like machine learning, artificial intelligence, and cloud computing, are shaping up the telecommunications industry. These technologies are responsible for streamlining remote work collaboration and enhancing productivity and efficiency.
For businesses, it is necessary to have timely and reliable communication with the customers to drive successful results, and the use of telecommunication services allows businesses to achieve the same. Since people have shifted to remote work due to the pandemic, the demand for telecommunication services has also increased.
So, if you are thinking of building an eCommerce website to sell telecom products online, then this is the right time to get started.
Growth in Telecom Industry
The telecommunication industry in today’s world is not just restricted to fax and telephone services. It has surpassed high-speed internet, mobile payments, messaging, video streaming, and a lot more. It is going to move even further with the advent of new technologies, like 5G and cloud-hosted VoIP.
The report by World Economic Forum clearly states that telecommunication is the propulsion behind digitalization.
People must have access to the latest information, products, and eCommerce platforms with the help of telecommunication products. These products help businesses facilitate remote work, video conferencing, and team collaboration in real-time.
The growing demand for connectivity is forcing businesses to upgrade their telecommunication products. Hence, network transformation is essential to innovate businesses, which in turn, will help them to address the changing needs and preferences of the consumers.
If you want to understand the benefits of selling telecom network equipment online, you must look at the stats related to internet usage, social media, and mobile devices by Digital 2019 Report of We Are Social.
Features a Telecom Product eCommerce Website Should Have
Now that you have decided to sell telecom equipment online, it’s time to take the first step towards building an eCommerce website. But before execution, you must select the best eCommerce platform for telecom products to provide an enhanced customer experience and generate maximum ROI for your business. Here are some of the features that you should consider before creating an online store to sell telecom products online:
User-Friendly Design
A well-designed eCommerce platform for telecom is essential for attracting customers to the business, as 76 percent of the consumers look for easy-to-use websites.
The primary objective of the business should be to help the consumers get what they want quickly and without getting into unnecessary complications that can disrupt the purchase process. Look for eCommerce platforms that allow you to design your online store by focusing entirely on the user experience.
With the help of WorsLeader, you can custom design your website with pre-designed templates using the drag and drop design functionality, and match your branding needs effectively. It not only saves time but also gives you effective results.
Mobile-Optimized
Nowadays, most of the purchases are conducted on mobile devices. It clearly shows that mobile optimization is essential to selling telecom network equipment online.
According to Outer Box Design, 1 out of 3 purchases are made on mobile phones.
So, creating a responsive website is a prerequisite to ensuring a continuous and positive customer experience.
The design of the website on mobile devices can also make a huge impact on the search engine ranking of the business. If you fail to make your website highly responsive, your telecom business may run the risk of limited traffic. Hence, you should look for an eCommerce platform that gives you the functionality to create mobile-optimized websites for your telecom business.
Sales Quoting Software
With the help of sales quotation software, you can select and add telecom equipment from the product catalog to the sales quote, and sell telecom equipment online.
The telecom business can streamline its sales operations, create faster quotes, close a higher number of deals, and enhance overall customer experience with efficient eCommerce processes. This software helps businesses to generate higher sales and drive maximum profits. It not only eliminates the risk of human error but also builds credibility with the prospects.
Efficient Catalog Management
The product catalog is a vital component of any business. You should look for an eCommerce platform, with which you can easily add products to the telecom product catalog in just a few clicks.
An elaborate telecom product catalog calls for an efficient catalog management functionality that allows the sellers to upload the products with ease. With the FTP facility, you can upload or update the products automatically.
Access to High-Quality Rich Content
The purpose of creating an eCommerce website is to sell telecom products online. So, it becomes crucial to highlight the products appropriately on the website.
You can use high-quality images of the telecom equipment to grab the attention of the visitors and generate interest. You should also have a layout that emphasizes your telecom products. Moreover, you must provide accurate product descriptions so the customers can understand what they are going to buy.
But how can you implement all these things on your website? Well, through the eCommerce platform. You should opt for the platform that provides access to creating high-quality rich content, including information about telecom products, their images, attributes, videos, brochures, brand, and manufacturer part number.
Third-Party Integrations
Integration is necessary for the success and adoption of any business platform. You should look for an eCommerce platform that allows third-party integrations with some of the most prominent software applications like ERM, CRM, PSA, and accounting tools.
With the integration of third-party software into your eCommerce website, you can automatically pull any information related to the new or old telecom products. Any order placed on the website will be updated automatically in the accounting system with the help of accounting software.
This way, the sales team may have direct access to payment and customer order history, which enables them to make informed decisions.
Supplier and Inventory Management
The eCommerce platform should also include supplier and inventory management tools. With these tools, you can determine accurate pricing and inventory for the same product from multiple telecom suppliers. You can also manage product inventory efficiently, by uploading products to your telecom product catalog as and when required.
Whenever a quotation from the buyer is confirmed, the catalog will automatically be updated with the inventory for that particular telecom product. Thus, you will have access to the correct information about the inventory at all times.
Advanced Marketing Capabilities
Advanced marketing capabilities allow the sellers to have complete control over the SEO functionality of the website. SEO makes it easy for businesses to enhance their reach and search visibility and improve the rankings in the search engine results.
WorksLeader is an eCommerce platform that authorizes the sellers to export their telecom catalog to the big marketplaces, including Amazon, Google Shopping, and eBay. It comes with a plethora of marketing tools that assist you in augmenting your business reach, highlighting your telecom equipment, and growing your sales.
With the help of WorksLeader, you can also implement numerous SEO techniques to improve the ranking of your telecom eCommerce website.
Multiple Payment System
The customers also look for ease of checkout processes. So, you should select an eCommerce platform that allows you to integrate multiple payment options for a smooth checkout procedure.
Along with the multiple payment options, the eCommerce platform should also have the functionality of creating check-out pages appropriately. All these features help to increase customer retention, thereby boosting conversion rates to a certain degree.
Key Takeaway
If you want to build an eCommerce website to sell telecom products online, you should note all the above features in an eCommerce platform. There are a multitude of platforms available in the market to choose from. Now, it depends on you to do proper due diligence and choose the best platform for your telecom business.
