Earlier, before the existence of the internet and eCommerce platforms, people could sell their products through newspapers and yard sales. But, today, you can sell anything and everything without leaving the comfort of your home, with the help of various websites and marketplaces.
The online selling methodology has entirely changed the way we think about starting an online business. And there is a good reason for it: 63 percent of the shopping journey starts online, thereby making online marketplaces the most favorable option for selling your products online.
No matter whether you are looking to sell kitchen equipment, vintage jewelry, electronic products, or a Beanie Baby collection, there are a plethora of websites and marketplaces out there that could be a perfect fit to sell your products online.
Does it sound too overwhelming to you? Don’t worry. We have listed around 15 eCommerce websites and marketplaces, to help you find a suitable eCommerce platform to sell products online. So, let’s dive in!
Best eCommerce Websites and Marketplaces to Sell your Products Online
Every eCommerce website and the marketplace has its own set of requirements, listing fees, product categories, and audiences. So, it depends on you to find the best fit for your products based on your brand needs, budget, and overall eCommerce goals. Here are some of the eCommerce platforms and marketplaces that can help you stand out from the crowd and earn like a pro:
When you think of creating your website to sell products online, the first thing that comes to your mind is WorksLeader. This eCommerce store builder is a comprehensive business management platform that features eCommerce, CRM, sales quoting, catalog management, and various other software modules to provide a collaborative experience to sell products online.
WorksLeader comes pre-loaded with beautiful and eye-catching online store templates that you can drag and drop to create an online store for your business. It also offers new-age marketing features like other eCommerce websites to help improve your product rankings, thereby resulting in increased sales.
If you wish to sell input devices online or any other product, Shopify is the best platform. It is one of the most preferable eCommerce platforms that allows you to build your responsive website from its vast selection of over 100 built-in features. This eCommerce store builder is not only pocket-friendly but is easier to use with excellent customer service.
Along with the website, this store builder offers SSL certifications, abandoned shopping cart recovery, blogs, and a plethora of smart marketing tools at a small monthly fee of just USD 29. You do not have to incur any initial setup fees or hidden charges to sell your products online.
Shopify also features various apps that you can use to customize your website for personalized customer experiences and increased sales.
Amazon is yet another trusted marketplace that sells more than 4000 products a minute. Selling on Amazon is highly comfortable and trustworthy as it verifies every seller and their products before making it live on the platform. It has garnered massive popularity by delivering the items the customer wants, on time. Hence, many people prefer it as their go-to platform for online shopping.
To start selling on Amazon, you need to create a professional selling account with a monthly processing fee of USD 39.99. If you plan to sell not more than 40 items, you can select an individual seller account, which does not involve any monthly cost. Instead, you need to pay USD 0.99 per item with an additional percentage on top of that, depending on your product category.
Therefore, Amazon is a remarkable platform for people looking forward to selling products in bulk or needing a large customer base. You can also take the help of their order fulfillment service that handle packaging and shipping of orders.
eBay is one of the first online sales websites that was launched in the year 1995. According to the statistics, it has over 1.5 billion active listings and 159 million users globally.
From everyday items like shoes and watches to crazy stuff like air bottles, vintage chairs, and popcorn-scented pillows, you can sell anything and everything on eBay. But, before you select the platform for online selling, it is essential to consider the selling fees. You need to pay listing fees for each product plus insertion fees if you list the same product in two different categories. You also need to pay a final fee (generally, between 10 percent to 12 percent), which includes the total amount of sale.
Similar to Amazon, eBay also makes an extended store builder for your online business as it has a large number of audiences that can yield a massive number of sales.
Etsy is the perfect marketplace for selling handcrafted items, gifts, and other eccentric items that catch the attention of aesthetic shoppers in the market. Due to its simplicity, it is considered to be the most profitable eCommerce marketplace.
Etsy is a wonderful platform that lets brands create their own identity. It means whenever any shopper clicks on your brand name on any product page, it will automatically be redirected to your custom store. Hence, it is the best website to create awareness for your products online if you are starting from scratch.
The website charges a minimal listing fee of USD 0.20 for each item, and it expires after every four months. Moreover, you will be required to pay an additional 5 percent transaction fee along with the shipping and gift wrapping charges if you make a sale.
Walmart is the largest retailer in the entire world. They entered the eCommerce space in the year 2000, and since then, there is no sign of turning back.
The Walmart Marketplace is perfect for small and medium-sized sellers that want to sell their products online. After the approval of the application process, you get access to over 440 million consumers who shop through Walmart. Furthermore, you do not even have to pay any monthly or initial setup fees. The platform only charges on a commission basis.
If you feel that your products would fit the audience of Walmart, you must select this website to sell your products online.
Bonanza is a new eCommerce website that is based in Seattle, Washington. However, it is performing remarkably well in the online world. You can sell anything on this website, hence it can become a great alternative to eBay.
According to SimilarWeb, it attracts more than 3.5 million visitors every month. The website sells more unique handmade items than eBay, and it does not even charge you to list your products on its platform. It only makes money in the form of a small percentage of the total amount when you make a sale.
Since a majority of the Bonanza sellers have their online store, you can combine both of them using Shopify to streamline the sales management processes.
Do you have an unused smartphone or an old camera accumulating dust in your drawer? You can think of selling them on Swappa in return for some cash. It is the best marketplace to purchase and sell old tech items, like phones, cameras, laptops, and much more.
Swappa works wonders in vetting the products before listing them on their marketplace, and every payment is backed by PayPal. It does not charge any listing fees, but if you want to feature your items on the website, you are required to pay USD 5. When a sale is made, the website charges a fee from the buyer along with the purchase price. For instance, if you wish to sell a phone worth USD 350, Swappa charges a fee of USD 15 from the buyer.
Craigslist is one of the most basic and easy-to-use websites. Initially, it was an email distribution list of local events in the San Fransisco Bay Area. But, over the years, it has transformed itself into an online marketplace that has listings from 700 cities across 700 different countries.
Despite several advantages, Craigslist involves a lot of risks. Since the website uses a “hands-off” approach for buying and selling products, there are higher chances of scams, and you will not receive any kind of assistance from the company.
Nonetheless, Craigslist is an ideal website for people looking forward to selling their products by meeting in person.
Alike Craigslist, Nextdoor is a website that focuses on community selling. It is a website where the neighbors can communicate about different events in their locality, from traffic complaints to neighborhood block party announcements.
Apart from this, Nextdoor also offers a free platform to the neighbors for selling their products online. Since there are no fees involved, you are required to connect and close the deal with the buyer in person.
When compared to Craigslist, it is a safer platform as you need to create an account before starting to sell stuff online. Hence, it may result in fewer scams or frauds.
VarageSale is an eCommerce platform based in Toronto. It was a creation by an ex-elementary school teacher who got frustrated with the level of online scams on different classified websites.
VarageSale allows you to sign up on their website using your Facebook account to ensure that the sellers are verified. This way, the buyers will feel comfortable transacting with each other, and you can sell your products online effortlessly for free.
If you are looking for a marketplace for wholesale selling, Handshake is a great platform that connects suppliers with retailers. On this platform, you can sell your products in different categories such as food and beverages, pet, jewelry, fitness and yoga, and a lot more.
You will find both traditional shop owners and online store owners purchasing products in bulk through this platform. Therefore, you have the best opportunity to dive into the pool of buyers for your product.
The biggest advantage of this platform is that you can easily integrate it with Shopify to manage sales and inventory and fulfill orders in one location.
13. Ruby Lane
Ruby Lane is another great eCommerce marketplace for selling vintage and antique items. Although it is a new website, it is giving tough competition to the bigger players like Etsy. Through the platform, you get a chance to access targeted buyers for your antique and vintage products.
It is easy to set up, but you need to pay a regular monthly maintenance fee of USD 54 for up to 50 items. It also charges an extra service fee of 6.7 percent on the total price of the purchase order, fixed at USD 250.
This fastest-growing consignment marketplace is ideal for selling home decor items. If you want to sell furniture or any other home decor items, it is the best platform as you are not required to pay anything for listing the items. The platform charges a percentage of the selling price of the product, like any other consignment store. They maintain high standards for both the buyers and the sellers as they review every item before listing them on their website.
Chairish also takes care of shipping. So, you don’t have to worry about transporting large pieces of furniture, just like in dropshipping.
15. Facebook Marketplace
The last marketplace on the list is Facebook Marketplace. It is the best platform if you are just starting to sell your products online. The marketplace has over 800 million users who search, buy and sell products. So, you can easily list your products and sell them without any fees or commission.
Though selling on Facebook Marketplace is easy, you need to wait for up to a week to start selling your products after updating your inventory list as Facebook reviews every item listed on their platform.
No matter whatever your product is, every online business owner should explore different websites and marketplaces before selling their products online. Selecting the best platform will help you start your business on a solid footing, by getting exposure to a large customer base.